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~isPartOf:"Handbuch Couponing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Kundenbindungsprogramm
23
Loyalty program
23
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Feldforschung
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Handbuch Couponing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of retailing
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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1
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
3
The benefit of uniform price for branded variants
Chen, Yuxin
;
Cui, Tony Haitao
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10009725704
Saved in:
4
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
5
Konzeption und Positionierung des Couponing im Marketing
Kreutzer, Ralf T.
- In:
Handbuch Couponing
,
(pp. 3-25)
.
2003
Persistent link: https://www.econbiz.de/10001770858
Saved in:
6
Couponing in der Praxis - Bestandsaufnahme und Entwicklungsperspektiven
Ploss, Dirk
- In:
Handbuch Couponing
,
(pp. 27-50)
.
2003
Persistent link: https://www.econbiz.de/10001770862
Saved in:
7
Couponing aus Sicht des Handels
Brand, Franz-Josef
- In:
Handbuch Couponing
,
(pp. 51-65)
.
2003
Persistent link: https://www.econbiz.de/10001770865
Saved in:
8
Chancen und Risiken des Couponing im Mittelstand
Baumann, Axel
;
Rohner, Jürgen
- In:
Handbuch Couponing
,
(pp. 67-84)
.
2003
Persistent link: https://www.econbiz.de/10001770867
Saved in:
9
Mehr als nur Verkaufsförderung: effektive Markenführung mit Couponing
Gerber, Andreas
;
Hunstiger, Gabriele
- In:
Handbuch Couponing
,
(pp. 85-109)
.
2003
Persistent link: https://www.econbiz.de/10001770870
Saved in:
10
Couponing in den USA
Hartmann, Wolfgang
- In:
Handbuch Couponing
,
(pp. 111-124)
.
2003
Persistent link: https://www.econbiz.de/10001770895
Saved in:
11
Status des Couponing in Deutschland
Albers, Holger
- In:
Handbuch Couponing
,
(pp. 125-138)
.
2003
Persistent link: https://www.econbiz.de/10001770899
Saved in:
12
Status des Couponing in Österreich
Jahn, Michael
- In:
Handbuch Couponing
,
(pp. 139-154)
.
2003
Persistent link: https://www.econbiz.de/10001770903
Saved in:
13
Psychologische Grundlagen des Couponing
Bidmon, Robert K.
- In:
Handbuch Couponing
,
(pp. 157-173)
.
2003
Persistent link: https://www.econbiz.de/10001770905
Saved in:
14
Rechtliche Grundlagen des Couponing in Deutschland
Keller, Michael
- In:
Handbuch Couponing
,
(pp. 175-193)
.
2003
Persistent link: https://www.econbiz.de/10001770908
Saved in:
15
Dienstleister im Couponing
Albers, Holger
- In:
Handbuch Couponing
,
(pp. 195-203)
.
2003
Persistent link: https://www.econbiz.de/10001770912
Saved in:
16
Prozessmodelle des Couponing
Lorenz, Rainer
- In:
Handbuch Couponing
,
(pp. 209-232)
.
2003
Persistent link: https://www.econbiz.de/10001770922
Saved in:
17
Wirtschaftliche Grundlagen und Business Cases für den erfolgreichen Couponing-Einsatz
Kuhfuß, Holger
- In:
Handbuch Couponing
,
(pp. 233-259)
.
2003
Persistent link: https://www.econbiz.de/10001770930
Saved in:
18
Couponing als Bestandteil von Database-Marketing-Strategien
Huldi, Christian
- In:
Handbuch Couponing
,
(pp. 261-277)
.
2003
Persistent link: https://www.econbiz.de/10001770939
Saved in:
19
Zielgruppen- und Responseanalyse - Couponing-Konzepte zielorientiert einsetzen
Kreutzer, Ralf T.
;
Magedanz, Oliver
;
Krüger, Matthias
- In:
Handbuch Couponing
,
(pp. 279-302)
.
2003
Persistent link: https://www.econbiz.de/10001770956
Saved in:
20
Couponing als Baustein eines systematischen Customer Relationship Management (CRM)
Schusser, Stephan W.
- In:
Handbuch Couponing
,
(pp. 303-315)
.
2003
Persistent link: https://www.econbiz.de/10001770958
Saved in:
21
Integration von Couponing in CRM-Systeme in Österreich
Amesberger, Franz Peter
;
Baner, Isabell
- In:
Handbuch Couponing
,
(pp. 317-329)
.
2003
Persistent link: https://www.econbiz.de/10001770962
Saved in:
22
Integration von Couponing in bestehende Kundenbindungs- und Bonussysteme
Zipperer, Stefan
- In:
Handbuch Couponing
,
(pp. 331-344)
.
2003
Persistent link: https://www.econbiz.de/10001770964
Saved in:
23
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
Saved in:
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