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~person:"Beck, Joshua T."
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Search: subject_exact:"Kundenkarte"
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Beziehungsmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
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International marketing
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Internationales Marketing
1
Marketing
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Marketing management
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Marketingtheorie
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culture
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international marketing
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Beck, Joshua T.
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
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Dorotic, Matilda
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Hoffmann, Anke
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Mattila, Anna S.
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Papenhoff, Heike
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Breugelmans, Els
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Chun, So Yeon
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Karray, Salma
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Meyer-Waarden, Lars
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Polinsky, Alan Mitchell
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Prein, Jan
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Steinhoff, Lena
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Stourm, Valeria
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Caminal, Ramón
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Fang, Zheng
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Huber, Frank
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Krafft, Manfred
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Luo, Xueming
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Nevo, Aviv
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Park, Young-Hoon
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Polinsky, A. Mitchell
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Raab, Carola
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Wansink, Brian
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Yang, Morgan X.
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Yu, Irina Y.
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Baloglu, Seyhmus
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Banik, Shanta
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Bhardwaj, Renu
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Bradlow, Eric T.
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Chan, Haksin
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Drèze, Xavier
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Fong, Nathan M.
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Ha, Young
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Hoynes, Hilary W.
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Hwang, Yoo Hee
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
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ECONIS (ZBW)
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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2
Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 256-276
Persistent link: https://www.econbiz.de/10009259722
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