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Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Mobile Business
4
Mobile business
4
Mobile communications
3
Mobilkommunikation
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Mobile coupon adoption
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Ha, Young
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
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Hoffmann, Anke
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Mattila, Anna S.
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Chun, So Yeon
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Caminal, Ramón
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Fang, Zheng
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Huber, Frank
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Krafft, Manfred
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Luo, Xueming
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Nevo, Aviv
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Park, Young-Hoon
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Polinsky, A. Mitchell
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Raab, Carola
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Wansink, Brian
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Yang, Morgan X.
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Yu, Irina Y.
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Banik, Shanta
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Bhardwaj, Renu
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Bradlow, Eric T.
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Drèze, Xavier
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Fong, Nathan M.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
2
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
3
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
4
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
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