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~person:"Yi, Youjae"
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Yi, Youjae
Bijmolt, Tammo H. A.
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Psychology & marketing
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European journal of marketing : EJM
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The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
2
Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Yi, Youjae
;
Jeon, Hoseong
;
Choi, Beom Joon
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1238-1255
Persistent link: https://www.econbiz.de/10009786592
Saved in:
3
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
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