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person:"Drèze, Xavier"
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Search: subject_exact:"Kundenkarte"
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Kundenbindungsprogramm
4
Loyalty program
4
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
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USA
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United States
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Drèze, Xavier
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
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Dorotic, Matilda
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Hoffmann, Anke
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Mattila, Anna S.
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Papenhoff, Heike
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Breugelmans, Els
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Chun, So Yeon
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Karray, Salma
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Meyer-Waarden, Lars
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Polinsky, Alan Mitchell
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Prein, Jan
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Steinhoff, Lena
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Stourm, Valeria
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Caminal, Ramón
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Fang, Zheng
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Huber, Frank
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Krafft, Manfred
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Luo, Xueming
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Nevo, Aviv
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Park, Young-Hoon
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Polinsky, A. Mitchell
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Raab, Carola
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Wansink, Brian
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Yang, Morgan X.
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Yu, Irina Y.
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Baloglu, Seyhmus
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Banik, Shanta
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Bhardwaj, Renu
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Bradlow, Eric T.
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Chan, Haksin
4
Fong, Nathan M.
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Ha, Young
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Hoynes, Hilary W.
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Hwang, Yoo Hee
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Harvard business review on retailing and merchandising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Marketing - wie Sie Kunden gewinnen und halten
1
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ECONIS (ZBW)
4
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1
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
2
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
Saved in:
3
Your loyalty program is betraying you
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Harvard business review on retailing and merchandising
,
(pp. 121-144)
.
2008
Persistent link: https://www.econbiz.de/10003778443
Saved in:
4
So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 68-77)
.
2007
Persistent link: https://www.econbiz.de/10003545078
Saved in:
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