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~person:"Ansarin, Madina"
~subject:"Social web"
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Ansarin, Madina
Ozuem, Wilson
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Aguilar-Illescas, Rocio
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Anaya-Sánchez, Rafael
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Bowen, Gordon
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Confente, Ilenia
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Computer-mediated marketing strategies : social media and online brand communities
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ECONIS (ZBW)
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Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
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(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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