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~subject:"Relationship marketing"
~isPartOf:"How to succeed in the digital age : strategies from 17 top managers"
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How to succeed in the digital age : strategies from 17 top managers
Journal of retailing and consumer services
20
Journal of business research : JBR
12
SpringerLink / Bücher
8
The service industries journal
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Cogent business & management
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The journal of services marketing
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Edward Elgar E-Book Archive
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Services marketing quarterly
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing analytics : JMA
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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Tourism management : research, policies, practice
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Business horizons
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Computer-mediated marketing strategies : social media and online brand communities
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Elgar original reference
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forschungsgruppe Konsum und Verhalten
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Innovatives Markenmanagement
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International business review : the official journal of the European International Business Academy
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International journal of business excellence
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International journal of business information systems : IJBIS
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International journal of economic research
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International journal of management and economics
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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Journal for global business advancement : JGBA
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The fragmented market : services in the digital age
Buch, Rolf
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 201-216)
.
2014
Persistent link: https://www.econbiz.de/10010341225
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2
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
Saved in:
3
Follow the orange lion : how a bank succeeds at being different and the challenges it must face to do so
Boekhout, Roland
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 133-146)
.
2014
Persistent link: https://www.econbiz.de/10010341246
Saved in:
4
Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 121-130)
.
2014
Persistent link: https://www.econbiz.de/10010341254
Saved in:
5
Intelligent networking in the home of the future : the fundamental transformation of the roles of consumers and companies through the refurbished energy system
Teyssen, Johannes
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 107-118)
.
2014
Persistent link: https://www.econbiz.de/10010341267
Saved in:
6
Facing up to Big Data and coming out on top : the digital communication revolution
Hainer, Herbert
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 95-105)
.
2014
Persistent link: https://www.econbiz.de/10010341273
Saved in:
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