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~subject:"Relationship marketing"
~person:"Wong, IpKin Anthony"
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Relationship marketing
Beziehungsmarketing
3
Consumer behaviour
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Customer loyalty
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Customer retention
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Customer satisfaction
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Gambling
3
Glücksspiel
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Konsumentenverhalten
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Kundenbindung
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Brand image
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Brand management
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Casino
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Complimentary service
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Corporate Social Responsibility
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Dienstleistungsqualität
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Dienstleistungssektor
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Fengshui
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Kundenbindungsprogramm
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Markenartikel
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Präferenztheorie
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Wong, IpKin Anthony
Ozuem, Wilson
4
Prentice, Catherine
4
Chen, Shu-Ching
3
Fuchs, Gerhard
3
Palmatier, Robert W.
3
Ramaseshan, B.
3
Rodríguez del Bosque, Ignacio A.
3
Schüller, Anne M.
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Akerlof, George A.
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Aksoy, Lerzan
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Anber Abraheem Shlash Mohammad
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Bauer, Hans H.
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Bowen, Gordon
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Chang, Chun-Ming
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Chen McCain, Shiang-Lih
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Conze, Oliver
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Cossío-Silva, Francisco-José
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Coussement, Kristof
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Faßnacht, Martin
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Fröhling, Renée
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Giloth, Mathias
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Große-Bölting, Kristin
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Han, Heesup
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Hilbert, Andreas
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Hollebeek, Linda D.
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Iacobucci, Dawn
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Ieva, Marco
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Iskhakova, Lilia
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Islam, Tahir
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Makanyeza, Charles
2
Martinelli, Elisa
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Journal of business research : JBR
2
International journal of contemporary hospitality management
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ECONIS (ZBW)
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Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
2
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
3
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
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