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~subject:"Relationship marketing"
~source:"econis"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Kundenloyalität"
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
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Daus, Philip W.
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2004
Persistent link: https://www.econbiz.de/10002485261
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