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~subject:"customer loyalty"
~isPartOf:"IEEE transactions on engineering management : EM"
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customer loyalty
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IEEE transactions on engineering management : EM
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Can servitization enhance customer loyalty? : the roles of organizational IT, social media, and service-oriented corporate culture
Li, Gang
;
Yan, Kaining
;
Wei, Zelong
;
Cheng, T. C. E.
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10014231343
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