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isPartOf:"Working paper / Universität Paderborn, Fakultät für Wirtschaftswissenschaften"
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Working paper / Universität Paderborn, Fakultät für Wirtschaftswissenschaften
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Exploring the rise of fandom in contemporary consumer culture
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Caught by your own recommendations : positive word-of-mouth as source of consumer loyality
Eggert, Andreas
;
Helm, Sabrina
;
Garnefeld, Ina
-
2007
Persistent link: https://www.econbiz.de/10004878609
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2
Caught by your own recommendations : positive word-of-mouth as source of consumer loyalty
Eggert, Andreas
;
Helm, Sabrina
;
Garnefeld, Ina
-
2007
Persistent link: https://www.econbiz.de/10013439559
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