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~isPartOf:"Journal of marketing research : JMR"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
18
Konsumentenverhalten
18
Customer value
10
Kundenwert
10
Theorie
5
Theory
5
customer lifetime value
5
Bayes-Statistik
4
Bayesian inference
4
Brand management
4
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenbindungsprogramm
4
Kundenzufriedenheit
4
Loyalty program
4
Markenführung
4
Market research
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Service quality
4
Social Web
4
Social web
4
Confidence
3
Measurement
3
Messung
3
Personality psychology
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Sales promotion
3
Verkaufsförderung
3
Vertrauen
3
customer relationship management
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field experiment
3
Advertising effects
2
Bayesian estimation
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Beschwerdemanagement
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Complaint management
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Customer acquisition
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Caravella, Mary
1
Huang, Szu-chi
1
McFerran, Brent
1
Moore, Sarah G.
1
Nguyen, Hang T.
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Packard, Grant
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Spiggle, Susan
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Zhang, Ying
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Journal of marketing research : JMR
Journal of business research : JBR
17
European journal of marketing : EJM
8
Journal of retailing and consumer services
8
International journal of hospitality management
5
Journal of hospitality marketing & management
5
Journal of service management
5
Psychology & marketing
5
The journal of product & brand management
5
The journal of services marketing
5
Journal of the Academy of Marketing Science
4
Neue betriebswirtschaftliche Forschung : Nbf
4
The journal of brand management : an international journal
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of personal selling & sales management : JPSSM
3
European journal of marketing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal of business economics : JBE
2
Journal of consumer marketing
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service theory and practice : JSTP
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing letters : a journal of research in marketing
2
Service business
2
Services marketing quarterly
2
Sport management review
2
SpringerLink / Bücher
2
Strong brands, strong relationships
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
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ECONIS (ZBW)
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(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
2
More than fit : brand extension authenticity
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 967-983
Persistent link: https://www.econbiz.de/10009688754
Saved in:
3
Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi
;
Zhang, Ying
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
Saved in:
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