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~subject:"Theorie"
~subject:"Markenimage"
~isPartOf:"Marketing intelligence & planning"
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Theorie
Markenimage
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
51
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51
Brand management
26
Markenführung
26
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Merrilees, Bill
2
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1
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Augusto, Mário Gomes
1
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Marketing intelligence & planning
Journal of business research : JBR
106
The journal of product & brand management
78
Journal of retailing and consumer services
72
Gabler Edition Wissenschaft
71
The journal of brand management : an international journal
65
SpringerLink / Bücher
56
European journal of operational research : EJOR
37
International journal of hospitality management
36
Springer eBook Collection / Business and Economics
31
Asia Pacific journal of marketing and logistics
30
Europäische Hochschulschriften / 5
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of travel and tourism marketing
27
Cogent business & management
24
Neue betriebswirtschaftliche Forschung : Nbf
21
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21
European journal of marketing : EJM
20
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19
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18
International journal of internet marketing and advertising : IJIMA
18
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17
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
17
Journal of strategic marketing
16
Kundenbeziehungen im Dienstleistungsbereich
16
Tourism management : research, policies, practice
16
Die Betriebswirtschaft : DBW
15
International journal of contemporary hospitality management
15
Journal of the Academy of Marketing Science
15
Basler Schriften zum Marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
14
Handelsforschung
13
International journal of production research
13
Marketing : ZFP ; journal of research and management
13
Berichte aus der Betriebswirtschaft
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Interaktionen im Dienstleistungsbereich
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Jahrbuch der Absatz- und Verbrauchsforschung
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
3
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
4
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
5
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
6
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
7
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
10
Comparing alternative approaches to estimate customer equity
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 611-625
Persistent link: https://www.econbiz.de/10011774601
Saved in:
11
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
12
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
13
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
14
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
15
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
16
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
17
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
18
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
19
Voyage of marketing thought from a barter system to a customer centric one
Kaur, Gurjeet
;
Sharma, R. D.
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 567-614
Persistent link: https://www.econbiz.de/10009526336
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