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person:"Hippner, Hajo"
~person:"Reinartz, Werner J."
~type_genre:"Graue Literatur"
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Search: subject_exact:"Kundennähe"
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Beziehungsmarketing
4
Relationship marketing
4
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
2
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2
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Hippner, Hajo
Reinartz, Werner J.
Van den Poel, Dirk
25
Homburg, Christian
21
Bauer, Hans H.
16
Huber, Frank
12
Wiedmann, Klaus-Peter
12
Piller, Frank T.
10
Weerth, Carsten
9
Murphy, Brian B.
7
Vollhardt, Kai
7
Bayón, Tomás
6
Hammerschmidt, Maik
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Fürst, Andreas
5
Helmig, Bernd
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Krafft, Manfred
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Maguiness, Paul
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Meffert, Heribert
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Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
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Pescott, Chris
5
Sudhir, K.
5
Wangenheim, Florian von
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bendel, Klaus
4
Corsten, Hans
4
Enke, Margit
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Helm, Roland
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Hennigs, Nadine
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Hilbert, Andreas
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Hoyer, Wayne D.
4
Nufer, Gerd
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ECONIS (ZBW)
4
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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2
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
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3
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
4
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
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