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isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Entscheidungsbaum"
~subject:"Direktmarketing"
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Entscheidungsbaum
Direktmarketing
Beziehungsmarketing
33
Relationship marketing
33
Consumer behaviour
7
Konsumentenverhalten
7
Forecasting model
5
Prognoseverfahren
5
Classification
4
Computer-assisted marketing
4
Customer analysis
4
IT-gestütztes Marketing
4
Klassifikation
4
Kundenanalyse
4
Theorie
4
Theory
4
Customer satisfaction
3
Data Mining
3
Data mining
3
Decision tree
3
Kundenzufriedenheit
3
Market segmentation
3
Marktsegmentierung
3
Advertising effects
2
Algorithm
2
Algorithmus
2
Bayes-Statistik
2
Bayesian inference
2
Call centre
2
Callcenter
2
Customer acquisition
2
Customer value
2
Dienstleistungsqualität
2
Direct marketing
2
E-Mail
2
E-mail
2
Einzelhandel
2
Financial services
2
Finanzdienstleistung
2
Food retailing
2
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Book / Working Paper
5
Type of publication (narrower categories)
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Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Language
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English
5
Author
All
Van den Poel, Dirk
5
Baecke, Philippe
1
Ballings, Michel
1
Benoit, Dries F.
1
Camanho, A. S.
1
Falcao e Cunha, Joao
1
Miguéis, Vera L.
1
Prinzie, Anita
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
SpringerLink / Bücher
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Schriften zu Dialogmarketing 'revisited'
4
Springer eBook Collection / Business and Economics
4
Direct marketing : an international journal
3
Gabler Edition Wissenschaft
3
Global journal of business management : GJBM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Kontakt & Studium
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Basler Schriften zum Marketing
2
Contributions to Management Science
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of operational research : EJOR
2
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
2
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
2
International journal of business information systems : IJBIS
2
International journal of business performance management
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kundenmanagement & Electronic Commerce
2
Marketing - wie Sie Kunden gewinnen und halten
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Neue betriebswirtschaftliche Forschung : nbf
2
Schriften zum europäischen Management
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Springer Gabler Research
2
... für Dummies
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
BTE-Fachdokumentation
1
Campus für Unternehmer
1
Central European business review : CEBR
1
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ECONIS (ZBW)
5
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1
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
2
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
3
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
Saved in:
4
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
5
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
Saved in:
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