//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ogilvie, Jessica"
~person:"Ascarza, Eva"
~subject:"Learning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenrückgewinnung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Learning
Customer recovery
4
Kundenrückgewinnung
4
Customer retention
3
Kundenbindung
3
Ausstellungsraum
2
Einzelhandel
2
Laden
2
Online retailing
2
Online-Handel
2
Online-Shop
2
Retail trade
2
Verbraucherzufriedenheit
2
Causality analysis
1
Customers
1
Erfolgsfaktor
1
Feldforschung
1
Field research
1
Kausalanalyse
1
Kunden
1
Lernen
1
Measurement
1
Messung
1
Success factor
1
churn/retention
1
field experiments
1
heterogeneous treatment effect
1
machine learning
1
proactive churn management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ogilvie, Jessica
Ascarza, Eva
Published in...
All
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->