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Search: subject_exact:"Kundenrückgewinnung"
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Customer recovery
4
Kundenrückgewinnung
4
Telecommunications industry
2
Telekommunikationssektor
2
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1
2009
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European journal of marketing : EJM
1
International journal of applied business and economic research
1
Journal of economics & management strategy : JEMS
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
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2
Cluster & Rough Set Theory based approach to find the reason for customer churn
Khan, Mohammed Ahmar
;
Khan, Mohammed Abdul Imran
;
Aref, …
- In:
International journal of applied business and economic …
14
(
2016
)
1
,
pp. 439-455
Persistent link: https://www.econbiz.de/10011547541
Saved in:
3
Does service bundling reduce churn?
Prince, Jeff
;
Greenstein, Shane M.
- In:
Journal of economics & management strategy : JEMS
23
(
2014
)
4
,
pp. 839-875
Persistent link: https://www.econbiz.de/10010466523
Saved in:
4
The effect of brand on churn in the telecommunications sector
Svendsen, Gunnvald B.
;
Prebensen, Nina K.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1177-1189
Persistent link: https://www.econbiz.de/10009786598
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