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isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
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The silver market phenomenon : marketing and innovation in the aging society
The silver market phenomenon : business opportunities in an era of demographic change
9
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ECONIS (ZBW)
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Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 175-193)
.
2011
Persistent link: https://www.econbiz.de/10008746030
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2
Silver pricing : satisfying needs is not enough ; balancing value delivery and value extraction is key
Lippert, Stefan
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 161-173)
.
2011
Persistent link: https://www.econbiz.de/10008746031
Saved in:
3
Service innovation : towards designing new business models for aging societies
Reinmoeller, Patrick
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 133-146)
.
2011
Persistent link: https://www.econbiz.de/10008746033
Saved in:
4
Material innovation in the Japanese silver market
Tomita, Junichi
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 419-434)
.
2011
Persistent link: https://www.econbiz.de/10008746306
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5
The golden opportunity of silver marketing : the case of housing and financial services
Grossberg, Kenneth Alan
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 395-407)
.
2011
Persistent link: https://www.econbiz.de/10008746310
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6
Business opportunities in personal transportation : traffic safety for older adults
Mitobe, Kazutaka
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 371-381)
.
2011
Persistent link: https://www.econbiz.de/10008746313
Saved in:
7
The business of aging : ten successful strategies for a diverse market
Murata, Hiroyuki
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008746319
Saved in:
8
Silver advertising : older people in Japanese TV ads
Prieler, Michael
;
Kohlbacher, Florian
;
Hagiwara, Shigeru
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 239-247)
.
2011
Persistent link: https://www.econbiz.de/10008746322
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