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person:"Stroud, Dick"
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Stroud, Dick
Wiedmann, Klaus-Peter
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After sixty : marketing to baby boomers reaching their big transition years
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
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ECONIS (ZBW)
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1
The importance of Web 2.0 to the 50-Plus
Stroud, Dick
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 263-275)
.
2011
Persistent link: https://www.econbiz.de/10008746320
Saved in:
2
Meet the charmed generation
Stroud, Dick
;
Batchelor, Alex
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003763947
Saved in:
3
The importance of Web 2.0 to the 50-plus
Stroud, Dick
- In:
The silver market phenomenon : business opportunities …
,
(pp. 293-305)
.
2008
Persistent link: https://www.econbiz.de/10003749501
Saved in:
4
Marketing myopia - UK style : UK companies are ignoring the biggest marketing opportunity of the decade
Stroud, Dick
- In:
After sixty : marketing to baby boomers reaching their …
,
(pp. 166-183)
.
2006
Persistent link: https://www.econbiz.de/10003672029
Saved in:
5
The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies
Stroud, Dick
-
2005
Persistent link: https://www.econbiz.de/10002956686
Saved in:
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