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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Consumer behaviour
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Advertising
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children
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Brady, Mairead
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Cauberghe, Veroline
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International journal of advertising : the review of marketing communications
Young consumers : insight and ideas for responsible marketers
29
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of retailing and consumer services
13
Psychology & marketing
13
International journal of retail & distribution management
11
Journal of fashion marketing and management
10
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Marketing intelligence & planning
8
Journal of advertising research
7
Journal of international consumer marketing
7
Journal of food products marketing
6
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
The international review of retail, distribution and consumer research
5
The silver market phenomenon : marketing and innovation in the aging society
5
International journal of market research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of financial services marketing : JFSM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
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SpringerLink / Bücher
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
DICE discussion paper
3
European journal of marketing : EJM
3
Health marketing quarterly
3
International journal of industrial organization
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing management : MM
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1
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
2
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
3
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
4
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
5
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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