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isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Customer analysis
4
Kundenanalyse
4
Consumer behaviour
2
Konsumentenverhalten
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Market segmentation
2
Marktsegmentierung
2
Einzelhandel
1
Food retailing
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Housing market
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Lebensmitteleinzelhandel
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Marketing theory
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Marketingtheorie
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Netherlands
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Niederlande
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Retail trade
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Sequential decision making
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Cardoso, Margarida G. M. S.
1
Fonseca, Jaime R. S.
1
Hattum, Pascal van
1
Hoijtink, Herbert
1
Jiang, Wei
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McCrary, Michael
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Journal of targeting, measurement and analysis for marketing
SpringerLink / Bücher
12
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The international review of retail, distribution and consumer research
7
The service industries journal
7
Fixed revenue accounting : a new management accounting framework
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
essentials
4
E-marketing ; Vol. 1
3
Fuzzy methods for customer relationship management and marketing : applications and classifications
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business economics : JBE
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Marketing letters : a journal of research in marketing
3
NBER working paper series
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Springer eBook Collection
3
Trends im Firmenkundengeschäft in Kreditinstituten
3
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
3
Advanced technologies management for retailing : frameworks and cases
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
2
Asia Pacific journal of marketing and logistics
2
Auditing : a journal of practice & theory
2
Beiträge zum Controlling
2
Conjoint measurement : methods and applications
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
E-business management : integration of Web technologies with business models
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
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ECONIS (ZBW)
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Reducing the optimal to a useful number of clusters for model-based clustering
Hattum, Pascal van
;
Hoijtink, Herbert
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10008662160
Saved in:
2
Enhanced customer targeting with multi-stage models : predicting customer sales and profit in the retail industry
McCrary, Michael
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 273-295
Persistent link: https://www.econbiz.de/10003919491
Saved in:
3
Migration of customers owing to a service substitution
Murynets, Ilona
;
Ramirez-Marquez, Jose E.
;
Jiang, Wei
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 297-306
Persistent link: https://www.econbiz.de/10003919496
Saved in:
4
Supermarket customers segments stability
Fonseca, Jaime R. S.
;
Cardoso, Margarida G. M. S.
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 210-221
Persistent link: https://www.econbiz.de/10003593698
Saved in:
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