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Psychology & marketing
SpringerLink / Bücher
31
Journal of retailing and consumer services
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11
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10
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How to succeed in the digital age : strategies from 17 top managers
7
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6
Innovatives Markenmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Nomos eLibrary / Wirtschaft
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
9
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1
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
2
Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Taylor, Steven A.
;
Ishida, Chiharu
;
Donovan, Leigh Anne …
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 814-829
Persistent link: https://www.econbiz.de/10011595462
Saved in:
3
Effect symmetry of benefit criteria in postpurchase evaluations
Lee, Dong-jin
;
Yu, Grace B.
;
Merunka, Dwight R.
; …
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10011288561
Saved in:
4
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
5
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
6
Repurchase behavior in the performing arts : do emotions matter without involvement?
Troilo, Gabriele
;
Cito, Maria Cristina
;
Soscia, Isabella
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10010399721
Saved in:
7
Regulatory focus intensity and evaluations of retail experiences
Arnold, Mark J.
;
Reynolds, Kristy E.
;
Jones, Michael A.
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 958-975
Persistent link: https://www.econbiz.de/10010460837
Saved in:
8
Loyal now, but not forever! : a study of narcissism and male consumer-brand relationships
Lambert, Aliette
;
Desmond, John
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 690-706
Persistent link: https://www.econbiz.de/10009786044
Saved in:
9
Antecedents of customer satisfaction and customer loyalty for emerging devices in the initial market of Korea : an equity framework
Han, Young Wook
;
Park, Myeong-cheol
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 676-689
Persistent link: https://www.econbiz.de/10009786046
Saved in:
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