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~isPartOf:"Strategic marketing in fragile economic conditions"
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Strategic marketing in fragile economic conditions
SpringerLink / Bücher
31
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Research
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Springer eBook Collection
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Journal of marketing theory and practice
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How to succeed in the digital age : strategies from 17 top managers
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Innovatives Markenmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Springer eBook Collection / Business and Management
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Exploring the rise of fandom in contemporary consumer culture
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Applied Marketing Science / Angewandte Marketingforschung
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Nomos eLibrary / Wirtschaft
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Services marketing quarterly
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Springer Gabler Research
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Asia Pacific journal of marketing and logistics
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Customers' satisfaction and loyalty in the economic recession : the case of a Greek bank
Samanta, Irene
- In:
Strategic marketing in fragile economic conditions
,
(pp. 78-96)
.
2014
Persistent link: https://www.econbiz.de/10010416856
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2
Loyalty in crisis : evidence from Greece
Vlachos, Ilias P.
;
Skoumpopoulou, Dimitra
- In:
Strategic marketing in fragile economic conditions
,
(pp. 1-21)
.
2014
Persistent link: https://www.econbiz.de/10010416862
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