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~person:"Verhoef, Peter C."
~person:"Pérez, Andrea"
~subject:"Messung"
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Messung
Consumer behaviour
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Customer retention
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Customer satisfaction
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Konsumentenverhalten
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Verhoef, Peter C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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