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~person:"Verhoef, Peter C."
~person:"Rodríguez del Bosque, Ignacio A."
~subject:"Banking industry"
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Banking industry
Consumer behaviour
6
Customer retention
6
Customer satisfaction
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Konsumentenverhalten
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Kundenbindung
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Kundenzufriedenheit
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Beziehungsmarketing
5
Relationship marketing
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Corporate Social Responsibility
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Corporate social responsibility
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Confidence
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Customers
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Identification
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Loyalty
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Marketing management
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Marketingmanagement
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Vertrauen
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customer loyalty
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Bank
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CSR
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CSR image
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Consumer confidence index
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Corporate reputation
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Customer Effort Score
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Customer feedback metrics
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Customer value
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Dienstleistungsqualität
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Emotion
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Emotions
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Employee retention
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Financial services
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Finanzdienstleistung
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Verhoef, Peter C.
Rodríguez del Bosque, Ignacio A.
Amoako, George Kofi
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Effah, Ebenezer Asare
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Kumi, Desmond Kwadjo
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Pérez, Andrea
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The journal of services marketing
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ECONIS (ZBW)
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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
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