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~subject:"Kundenzufriedenheit"
~person:"Srivastava, Medha"
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Kundenzufriedenheit
Beziehungsmarketing
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Consumer behaviour
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Customer loyalty
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Srivastava, Medha
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
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IIMB management review
1
The marketing review
1
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ECONIS (ZBW)
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Mechanics of engendering customer loyalty : a conceptual framework
Srivastava, Medha
;
Rai, Alok Kr.
- In:
IIMB management review
30
(
2018
)
3
,
pp. 207-218
Persistent link: https://www.econbiz.de/10012028972
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2
Evidence on customer loyalty relationships : an appraisal
Srivastava, Medha
;
Rai, Alok Kumar
- In:
The marketing review
15
(
2015
)
1
,
pp. 83-115
Persistent link: https://www.econbiz.de/10011407083
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