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ECONIS (ZBW)
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1
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
2
Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Taylor, Steven A.
;
Ishida, Chiharu
;
Donovan, Leigh Anne …
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 814-829
Persistent link: https://www.econbiz.de/10011595462
Saved in:
3
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
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