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~type_genre:"Case study"
~type_genre:"Conference paper"
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Search: subject_exact:"Kundentreue"
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10
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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1
Mapping Georgian bank customer's preferences for corporate social responsibility
Gogichadze, Anna
;
Tzavara, Dionisia
- In:
Responsible business in a changing world : new …
,
(pp. 33-51)
.
2020
Persistent link: https://www.econbiz.de/10012228699
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2
Multimodale Kommunikation für Dienstleistungsanbieter am Point of Service (POS) zur Steuerung der wahrgenommenen Dienstleistungsqualität
Steffen, Dirk
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 237-252)
.
2020
Persistent link: https://www.econbiz.de/10012271839
Saved in:
3
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
Saved in:
4
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
5
The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Pouliopoulos, Leonidas
;
Pouliopoulos, Theofilos
; …
- In:
Advances in applied economic research : proceedings of …
,
(pp. 303-316)
.
2017
Persistent link: https://www.econbiz.de/10011744138
Saved in:
6
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
Saved in:
7
Multivariate hybrid pathways for creating exceptional customer experiences
Thomas, Ashish
- In:
Business process management journal
23
(
2017
)
4
,
pp. 822-829
Persistent link: https://www.econbiz.de/10011723281
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8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Examining the relationships among service features, customer loyalty and switching barriers in the Greek banking sector
Koutsothanassi, Eleni
;
Bouranta, Nancy
;
Psomas, Evangelos
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011772150
Saved in:
10
Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard
;
Schaefer, Fabian
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
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