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Exploring the rise of fandom in contemporary consumer culture
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ECONIS (ZBW)
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Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
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2
Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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3
Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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4
Die Existenz des hybriden Käufers : verhaltenstheoretische Analyse und empirische Untersuchung der Preisbereitschaft von Konsumenten
Schmitt, Sonja
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002956498
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