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Customer retention
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Mishra, Anubhav Anand
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HRM and marketing orientation in the new era
SpringerLink / Bücher
31
Journal of retailing and consumer services
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Journal of business research : JBR
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Research
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Springer eBook Collection
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Journal of marketing theory and practice
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Psychology & marketing
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Harvard business review : HBR
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How to succeed in the digital age : strategies from 17 top managers
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Journal of consumer behaviour : an international research review
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The service industries journal
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Harvard-Business-Manager : das Wissen der Besten
6
Innovatives Markenmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Springer eBook Collection / Business and Management
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
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The journal of services marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Applied Marketing Science / Angewandte Marketingforschung
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Computer-mediated marketing strategies : social media and online brand communities
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forum Marketing
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Gabler Edition Wissenschaft
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Journal of marketing analytics : JMA
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marktorientiertes Management
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Nomos eLibrary / Wirtschaft
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Services marketing quarterly
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Springer Gabler Research
4
Springer eBook Collection / Business and Economics
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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ECONIS (ZBW)
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The effect of service quality on customer retention : the case of WIND, a mobile provider
Kyriazopoulos, Panagiotis G.
- In:
HRM and marketing orientation in the new era
,
(pp. 267-277)
.
2013
Persistent link: https://www.econbiz.de/10010236500
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Shopping value, satisfaction and its behavioral outcomes in the purchase of private label branded products : a theoretical framework
Mishra, Anubhav Anand
;
Srivastava, Manish Kumar
- In:
HRM and marketing orientation in the new era
,
(pp. 235-253)
.
2013
Persistent link: https://www.econbiz.de/10010236503
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