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Journal of business research : JBR
SpringerLink / Bücher
12
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The service industries journal
7
The international review of retail, distribution and consumer research
6
Fixed revenue accounting : a new management accounting framework
5
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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essentials
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E-marketing ; Vol. 1
3
Fuzzy methods for customer relationship management and marketing : applications and classifications
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business economics : JBE
3
Journal of retailing
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Journal of the Academy of Marketing Science
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Marketing letters : a journal of research in marketing
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Springer eBook Collection
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Trends im Firmenkundengeschäft in Kreditinstituten
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Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
3
Advanced technologies management for retailing : frameworks and cases
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Asia Pacific journal of marketing and logistics
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Auditing : a journal of practice & theory
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Beiträge zum Controlling
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Conjoint measurement : methods and applications
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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E-business management : integration of Web technologies with business models
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European journal of marketing : EJM
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European journal of operational research : EJOR
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ECONIS (ZBW)
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1
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
2
How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin
;
Zhang, Qiyuan
;
Su, Chenting
;
Zhou, Nan
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
Saved in:
3
You do the service but they take the order
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chou, Szu-yu
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
Saved in:
4
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom J.
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 284-291
Persistent link: https://www.econbiz.de/10003704456
Saved in:
5
Gender-related wayfinding time of mall shoppers
Chebat, Jean-Charles
;
Gélinas-Chebat, Claire
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1076-1082
Persistent link: https://www.econbiz.de/10003766352
Saved in:
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