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~institution:"Institut für Marktorientierte Unternehmensführung Mannheim"
~person:"Homburg, Christian"
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Homburg, Christian
Beutin, Nikolas
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Institut für Marktorientierte Unternehmensführung Mannheim
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Value-Based Marketing : die Ausrichtung der Marktbearbeitung am Kundennutzen
Homburg, Christian
;
Beutin, Nikolas
-
2000
Persistent link: https://www.econbiz.de/10001525213
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