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~person:"Ko, Eunju"
~person:"Homburg, Christian"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Reihe: Management-Know-how / M : praxisnah und aktuell
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Asia Pacific journal of marketing and logistics
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British journal of management : BJM
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International marketing : emerging markets
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
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