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~person:"Ko, Eunju"
~subject:"Südkorea"
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Search: subject_exact:"Kundenwert"
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Südkorea
Customer value
13
Kundenwert
13
Consumer behaviour
9
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8
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Ko, Eunju
Kim, Kyung Hoon
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Choo, Ho Jung
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Hyun Kyung Kim
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Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
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2
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
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