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~subject:"Brand image"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Brand image
Customer value
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Kundenwert
7
Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Markenimage
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Perfume
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
8
The journal of product & brand management
8
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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Journal of retailing and consumer services
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Cogent business & management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing analytics : JMA
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Technological forecasting & social change : an international journal
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Academia : revista Latinoamericana de administración
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Australasian marketing journal
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Business-to-business brand management : theory, research and executive case study exercises
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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European journal of marketing : EJM
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European management journal
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Global business and finance review
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Handbook of research on customer equity in marketing
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Handbook of research on retailer-consumer relationship development
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Innovative Markenführung und -implementierung
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International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the quarterly review of marketing communications
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International journal of arts management
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International journal of business excellence
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International journal of consumer studies
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International journal of economic research
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International journal of entrepreneurship and small business
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International journal of market research
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What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
2
Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
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