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isPartOf:"Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis"
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Kundenmanagement
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Kundenwert
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Wettbewerbsstrategie
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Jungbluth, Michael
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Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
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International journal of hospitality management
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The service industries journal
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Journal of marketing
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The journal of business & industrial marketing
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Journal of the Academy of Marketing Science
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Journal of marketing management : MM
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Marketing theory
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Journal of service research : JSR
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Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of services marketing
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Gabler Edition Wissenschaft
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International journal of contemporary hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of revenue and pricing management
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Journal of service management
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Handbook of research on customer equity in marketing
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Journal of creating value
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Journal of marketing research : JMR
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Service business
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
Springer eBook Collection / Business and Economics
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Cogent business & management
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European journal of marketing : EJM
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USB Cologne (EcoSocSci)
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Transaktionsbasierte Kundenbewertung unter Wettbewerb : der Einfluss einseitiger Wettbewerbsstrukturen am Beispiel der Einkaufsstättenwahl
Jungbluth, Michael
-
2010
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