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Search: subject_exact:"Kundenwertanalyse"
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Customer value
7
Kundenwert
7
Beziehungsmarketing
3
Measurement
3
Messung
3
Relationship marketing
3
Empirical method
2
Empirische Methode
2
Marketing
2
1990-2006
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Börsenkurs
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Firm value
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Information dissemination
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Informationsverbreitung
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New product development
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Produktentwicklung
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Shareholder Value
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Shareholder value
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Simulation
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Kumar, V.
3
Venkatesan, Rajkumar
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Bohling, Timothy
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Kim, Oliver
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Leroi-Werelds, Sara
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Libai, Barak
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Lim, Steve C.
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Lusch, Robert F.
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Muller, Eitan
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Peres, Renana
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Shah, Denish
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Streukens, Sandra
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Wangenheim, Florian von
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MSI reports : working paper series
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / BĂĽcher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
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ECONIS (ZBW)
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1
Customer value measurement
Leroi-Werelds, Sara
;
Streukens, Sandra
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 105-159
Persistent link: https://www.econbiz.de/10009383322
Saved in:
2
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
3
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
4
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
5
Lifetime value predicition at early customer relationship stages ; Report No. 06-112
Wangenheim, Florian von
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10003346494
Saved in:
6
Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 93-115
Persistent link: https://www.econbiz.de/10003294232
Saved in:
7
Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar
;
Kumar, V.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 3-27
Persistent link: https://www.econbiz.de/10001978402
Saved in:
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