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Journal of retailing
Essener Beiträge zur empirischen Wirtschaftsforschung : Festschrift für Prof. Dr. Walter Assenmacher
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Reihe: Kundenorientierte Unternehmensführung
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The effects of loyalty programs on customer lifetime duration and share of wallet
Meyer-Waarden, Lars
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003452393
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