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subject:"Berlin"
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Berlin
Cultural marketing
58
Kulturmarketing
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Kulturmanagement
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Museum
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Cultural management
11
Brand management
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Marketing
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Kulturelle Einrichtung
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Kunst
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Markenimage
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Musical performance
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Musikveranstaltung
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Marketing management
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Marketingmanagement
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Migranten
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Migrants
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Beziehungsmarketing
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Consumer behaviour
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Cultural economics
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Event-Marketing
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Financing culture
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France
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Frankreich
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Kulturfinanzierung
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German
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Baumgarth, Carsten
3
Lohrisch, Nicole
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Naroska, Marc
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Nowak, Mirko
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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ECONIS (ZBW)
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"Mein Theater, deshalb hänge ich mich hier richtig rein" : Markenzuneigung als Determinante von intensivem Besucherverhalten in Kulturinstitutionen
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478332
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2
Storytelling stärkt Kulturbrands : Grundlagen und Best-Practice-Beispiel Konzerthaus Berlin
Lohrisch, Nicole
;
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478343
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C/O Berlin : Marke ohne Heimat?
Naroska, Marc
;
Nowak, Mirko
;
Baumgarth, Carsten
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2014
Persistent link: https://www.econbiz.de/10010478349
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