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subject:"Holismus"
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Search: subject_exact:"Kunstmarketing"
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Holismus
Cultural marketing
59
Kulturmarketing
59
Kulturmanagement
14
Museum
12
Cultural management
11
Brand management
10
Markenführung
10
Marketing
9
Arts
8
Cultural sector
8
Deutschland
8
Germany
8
Kulturelle Einrichtung
8
Kultursektor
8
Kunst
8
Target group
6
Zielgruppe
6
Brand image
5
Markenimage
5
Musical performance
5
Musikveranstaltung
5
Cultural economics
4
Kulturökonomik
4
Marketing management
4
Marketingmanagement
4
Migranten
4
Migrants
4
Benutzerforschung
3
Berlin
3
Beziehungsmarketing
3
Consumer behaviour
3
Event marketing
3
Event-Marketing
3
Financing culture
3
France
3
Frankreich
3
Konsumentenverhalten
3
Kulturfinanzierung
3
Poland
3
Polen
3
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German
2
Author
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Baumgarth, Carsten
2
Kaluza, Marina
1
Lohrisch, Nicole
1
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Marken- und Kommunikationscontrolling
1
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ECONIS (ZBW)
2
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Marken-Audit : Skizze und Erfahrungen mit einem holistischen Markencontrolling
Baumgarth, Carsten
- In:
Marken- und Kommunikationscontrolling
,
(pp. 29-40)
.
2016
Persistent link: https://www.econbiz.de/10011572098
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2
Vom Markenaudit zum QuickCheck : holistische Tools zur Evaluation von Marken im Kulturbetrieb
Baumgarth, Carsten
;
Kaluza, Marina
;
Lohrisch, Nicole
-
2014
Persistent link: https://www.econbiz.de/10010478329
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