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type_genre:"Reprint"
~language:"eng"
~isPartOf:"The impact of theory on representations of the consumer and the marketing organisation"
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Consumer behaviour
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Kultursoziologie
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Armut
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Arnould, Erich J.
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Hill, Ronald Paul
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The impact of theory on representations of the consumer and the marketing organisation
Globalization and national cultures
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Foundations of cross cultural management ; Vol. 1
2
Foundations of cross cultural management ; Vol. 4
2
Managing cultural differences
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Theoretical foundations, critiques & developments
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Cross-cultural and critical perspectives on brands
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Foundations of cross cultural management ; Vol. 2
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Individual perspectives
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SAGE directions in organization studies ; Vol. 4
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Small business and entrepreneurship ; Vol. 2
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The development of critical perspectives in marketing
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The impact of culture (continued)
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Consumer culture theory (CCT) : twenty years of research
Arnould, Erich J.
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Thompson, Craig J.
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2008
Persistent link: https://www.econbiz.de/10003611237
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Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul
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2008
Persistent link: https://www.econbiz.de/10003611239
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