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~subject:"Country image"
~subject:"Digital media"
~accessRights:"restricted"
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Global perspectives on soft power management in business
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India building its nation brand soft power through its global organizations in the 21st century
Biswas, Mitrajit
- In:
Global perspectives on soft power management in business
,
(pp. 171-177)
.
2023
Persistent link: https://www.econbiz.de/10014460494
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Geo-economic perspectives in the global environment
Ahmed, Faisal
(
ed.
);
Sharma, Arbuda
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014088370
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3
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
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