STEENHAUT, S.; KENHOVE, P. VAN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2005
This study provides an additional partial test of the Hunt-Vitell theory (1986, 1993) within the consumer ethics context. Using structural equation modeling, the relationships among an individual’s personal values (conceptualized by the typology of Schwartz, 1992), ethical ideology and ethical...