//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nepomuceno, Marcelo Vinhal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Lachen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
2
Comparison
2
France
2
Frankreich
2
Humor
2
Print advertising
2
Printwerbung
2
USA
2
United States
2
Vergleich
2
Social values
1
Soziale Werte
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Nepomuceno, Marcelo Vinhal
Yoon, Hye Jin
14
Eisend, Martin
8
Schwarz, Gerhard
8
Hakelmacher, Sebastian
7
Gulas, Charles S.
6
Oikarinen, Eeva-Liisa
6
Weinberger, Marc G.
6
McGraw, A. Peter
5
Schwarz, Uta
5
Warren, Caleb
5
Hoffmann, Stefan
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Bauman, Yoram
3
Beck, Hanno
3
Cruthirds, Kevin W.
3
Friedman, Hershey H.
3
Friedman, Linda Weiser
3
Gkorezis, Panagiotis
3
Grégoire, Yany
3
Hatzithomas, Leonidas
3
Härtel, Charmine E. J.
3
Klein, Grady
3
Kobel, Sarah
3
Kumar, Piyush
3
Mayer, James
3
Robert, Christopher
3
Samaratunge, Ramanie
3
Wijewardena, Nilupama
3
Aguilar Guillén, José Víctor
2
Ayoun, Baker
2
Berger, Peter L.
2
Berthon, Pierre R.
2
Bitterly, T. Bradford
2
Blackford, Benjamin J.
2
Bonus, Holger
2
Boutsouki, Christina
2
Bouwmeester, Onno
2
Béal, Mathieu
2
Carlson, Les
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
2
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->