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isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
7
SpringerLink / Bücher
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Infocomics
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Journal of business and psychology
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Journal of current issues and research in advertising : JCIRA
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Journal of managerial psychology
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Journal of marketing communications
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Leadership & organization development journal
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Australian journal of management
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Health marketing quarterly
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of leadership & organizational studies : JLOS
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Journal of pragmatics : an interdisciplinary journal of language studies
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Litzelstetter Libellen
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Marketing intelligence & planning
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Organization : the critical journal of organization, theory and society
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Academy of Management journal : AMJ
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Advertising and violence : concepts and perspectives
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Asian business & management
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
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Journal of management & organization : JMO
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Management communication quarterly : an international journal
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Mixing emotions : the use of humor in fear advertising
Mukherjee, Ashesh
;
Dubé, Laurette
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10009548815
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2
Exploring memory for product names advertised with humour
Hansen, Jochim
;
Strick, Madelijn
;
Baaren, Rick B. van
; …
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
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