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~subject:"Product design"
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Product design
Anstrichmittel
48
Lack
48
Paints
48
Deutschland
19
Farben
14
Farbe
13
Germany
13
Lackindustrie
9
Indien
8
Paint industry
8
Vereinigte Staaten
7
Advertising effects
6
Werbewirkung
6
Zeitschrift
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lack
5
Anstrichstoff
4
Erneuerbare Ressourcen
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Facheinzelhandel
4
Grafisches Papier
4
Graphic paper
4
India
4
Marketing
4
Renewable resources
4
Speciality shop
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Sustainable product
4
Textile industry
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Textilindustrie
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Öko-Produkt
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Business association
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Deutschland (bis 1945)
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Environmental policy
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Environmental protection
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Fett
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Germany (until 1945)
3
Geschichte
3
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Lacan
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Produktgestaltung
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English
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Labrecque, Lauren I.
2
Milne, George R.
2
Kauppinen-Räisänen, Hannele
1
Luomala, Harri T.
1
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
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2
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
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3
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
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