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isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
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Consumer behaviour
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Ladengestaltung
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Store design
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Advertising music
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Aromastoff
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Behaviour
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Beziehungsmarketing
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Duftstoff
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Imagepolitik
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Ladengeschäft
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Multimodales System
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Musikerlebnis
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Preispolitik
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Germelmann, Claas Christian
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Salzmann, Ralph
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of retailing and consumer services
70
Journal of retailing
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International journal of retail & distribution management
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Journal of business research : JBR
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The international review of retail, distribution and consumer research
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Psychology & marketing
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International journal of hospitality management
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International journal of retail and distribution management
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Marketing : ZFP ; journal of research and management
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The journal of services marketing
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European journal of marketing : EJM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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The service industries journal
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Working paper / European Institute for Advanced Studies in Management
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European journal of operational research : EJOR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Visual merchandising : the image of selling
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing research : JMR
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Journal of strategic marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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Reihe Werbepraxis
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Review of marketing research
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Asia Pacific journal of marketing and logistics
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European retail research
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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The IUP journal of marketing management : IJMM
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Advanced technologies management for retailing : frameworks and cases
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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Multimodale Erlebnisvermittlung am Point of Sale : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003527950
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Kundenorientierte Einkaufszentrengestaltung
Germelmann, Claas Christian
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001852037
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