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isPartOf:"Theoretische Fundierung und praktische Relevanz der Handelsforschung"
~isPartOf:"Journal of advertising research"
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Ladengestaltung
6
Store design
6
Consumer behaviour
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
Journal of advertising research
Journal of retailing and consumer services
70
Journal of retailing
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The international review of retail, distribution and consumer research
21
Psychology & marketing
11
International journal of hospitality management
8
International journal of retail and distribution management
7
Journal of marketing
7
Marketing : ZFP ; journal of research and management
7
The journal of services marketing
7
European journal of marketing : EJM
6
Handelsforschung
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of fashion marketing and management
6
The service industries journal
6
Working paper / European Institute for Advanced Studies in Management
6
European journal of operational research : EJOR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Visual merchandising : the image of selling
5
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
Reihe Werbepraxis
4
Review of marketing research
4
Asia Pacific journal of marketing and logistics
3
European retail research
3
Events und Erlebnis : Stand und Perspektiven der Eventforschung
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
3
The IUP journal of marketing management : IJMM
3
Advanced technologies management for retailing : frameworks and cases
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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ECONIS (ZBW)
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1
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
2
The real estate value of supermarket endcaps : why location in-store matters
Caruso, William
;
Corsi, Armando Maria
;
Bogomolova, Svetlana
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011884982
Saved in:
3
In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Till, Brian
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
Saved in:
4
The in-store "audience"
Sorensen, Herb
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 176-179
Persistent link: https://www.econbiz.de/10003860556
Saved in:
5
Zum Einfluss von Verkaufsfläche und Standort auf die Einkaufswahrscheinlichkeit
Lademann, Rainer
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 143-162)
.
2007
Persistent link: https://www.econbiz.de/10003468093
Saved in:
6
Die Messung der Wahrnehmung von Warenplatzierungen mit Hilfe der Videobeobachtung und der Blickaufzeichnung : dargestellt am Beispiel der Warengruppe Wasch-, Putz- und Reinigungsmi...
Schröder, Hendrik
;
Möller, Nina
;
Zimmermann, Gregor
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 257-282)
.
2007
Persistent link: https://www.econbiz.de/10003468177
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