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type_genre:"Article in journal"
~subject:"Elderly people"
~person:"Kohlbacher, Florian"
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Kohlbacher, Florian
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Older consumers' adoption of innovation in Japan : the mediating role of cognitive age
Chéron, Emmanuel
;
Kohlbacher, Florian
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 244-259
Persistent link: https://www.econbiz.de/10011965982
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2
Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn
;
Kohlbacher, Florian
;
Hofmeister, Agnes
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
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