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type_genre:"Article in journal"
~type_genre:"Amtliche Publikation"
~isPartOf:"The journal of consumer marketing"
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The journal of consumer marketing
Journal of managerial psychology
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Journal of retailing and consumer services
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Journal of economic behavior & organization : JEBO
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Demography : a publication of the Population Association of America ; the statistical study of human populations
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ECONIS (ZBW)
17
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1
Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Le Serre, Delphine
;
Weber, Karin
;
Legohérel, Patrick
; …
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 455-466
Persistent link: https://www.econbiz.de/10011783141
Saved in:
2
Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod
;
Yazdanparast, Atefeh
;
Strutton, David
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011808334
Saved in:
3
Motivational effects and age differences of gamification in product advertising
Bittner, Jenny V.
;
Shipper, Jeffrey
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 391-400
Persistent link: https://www.econbiz.de/10010423834
Saved in:
4
Insights into mature consumers of financial services
Milner, Trenton
;
Rosenstreich, Daniela
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10009765040
Saved in:
5
Age-related reaction to a product harm crisis
Silvera, David H.
;
Meyer, Tracy
;
Laufer, Daniel
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 302-309
Persistent link: https://www.econbiz.de/10009582043
Saved in:
6
The emergence of marketing in Millennial new ventures
Lingelbach, David
;
Patino, Anthony
;
Pitta, Dennis A.
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 136-145
Persistent link: https://www.econbiz.de/10009541758
Saved in:
7
Do Millennials read books or blogs? : introducing a media usage typology of the internet generation
Kilian, Thomas
;
Hennings, Nadine
;
Langner, Sascha
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10009541762
Saved in:
8
A life-stage analysis of consumer loyalty profile : comparing Generation X and Millennial consumers
Gurău, Călin
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10009541763
Saved in:
9
The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
Saved in:
10
Marketing challenges in serving Millennials
Pitta, Dennis
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009541777
Saved in:
11
Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
Saved in:
12
Identifying Millennials' key influencers from early childhood : insights into current consumer preferences
Young, Amy M.
;
Hinesly, Mary D.
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 146-155
Persistent link: https://www.econbiz.de/10009542412
Saved in:
13
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
Saved in:
14
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
15
Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan
;
Saliba, Anthony
;
Miller, Bernadette
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
Saved in:
16
A cross-generational examination of electronic commerce adoption
Leppel, Karen
;
McCloskey, Donna W.
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10009272160
Saved in:
17
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
Saved in:
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